No this isn’t a blog post arriving a year late on the $54 million Infusionsoft raised from Goldman Sachs in 2013. Rather, it’s an announcement regarding a Series D round of growth financing led by Bain Capital Ventures with contributions from prior investors, Signal Peak Ventures and Goldman Sachs. The total meal ticket: $55,000,000.00.
As an Infusionsoft customer and Certified Partner, this is incredibly exciting news.
With the additional funding, Infusionsoft will be investing in their family of products and services to make them even simpler and more powerful than ever before. I’d go as far as to speculate in the not too distant future, a complete UI overhall, a smaller upfront fee as the product becomes truly easier to use (thus easier to onboard new customers) and integrations with other large and notable software platforms.
Today marks a huge win for the true small business. And as Clate Mask has stated before, “when small businesses succeed, local economies blossom and national economies thrive.” I fully subscribe to and endorse that belief.
You can count on a portion of the financing to also aid in Infusionsoft’s customer acquisition efforts. While they currently serve over 25,000 small businesses, it’s likely we’ll see that figure double in the next year or two. And again, if small businesses use Infusionsoft properly, they’re chances for success are greatly magnified. When a small business succeeds it’s great for you. It’s great for me. It’s great for our nation and even global economy.
As shared by Infusionsoft in an official press release, this financing comes on the heels of a record-breaking year for the company. Some highlights from 2014 include:
- Adding more than 8,300 customers, bringing the total to more than 25,000 customers and 87,000 users in 100 countries
- Users adding more than 290 million contacts since the company’s founding
- Users sending 3.8 billion emails year-to-date
- Hiring more than 225 employees, bringing the total to more than 600
- Adding 550 Affiliate, Referral and Certified Partners in the past quarter, bringing the total to 1,500 for the year
- Growing the total count of apps in The Marketplace by Infusionsoft to 150, an increase of more than 78 percent since the end of 2013
- Releasing new mobile-focused product releases like Snap by Infusionsoft and Infusionsoft Mobile
- Reaching record attendance with 3,000 small business owners at ICON14, the company’s annual small business conference
Those are some pretty stellar achievements. Now I remember the conversations I had with users during the last round of financing. It often involved me listing to someone say, “well if I had $54 million to spend, I’d…”
So that’s my question for this post:
If you were in Infusionsoft’s shoes, and had received $109 million dollars in financing over a 1.5 year period, how would you allocate those resources?