Marketing Mavens | Infusionsoft Help

Micah Mitchell, Bob Keen & Moldingsoft

A little over 5 years ago, I had the pleasure of working with Micah Mitchell when he and Jordan Guernsey of MOLDINGBOX first started using Infusionsoft. At the time my roll at Infusionsoft was an “Implementation Manager,” so I was their go-to-guy for the first couple of months.

Right off of the bat I realized that Micah was anything but a newbie when it came to CRM software. He had previously implemented a handful of other solutions and seemed to learn the Infusionsoft system with ease. He became such an expert at the software that it wasn’t long before he started his own services business helping other Infusionsoft users.

Often times I’d receive requests from Infusionsoft users that needed a website, landing page or even custom work inside of their application. Since Infusionsoft has a strict policy against collusion, I was unable to assist them personally with these needs as an Infusionsoft employee – nor could I receive compensation for referring them to another provider.

Since I knew Micah had mad tech skills and understood the marketing side of things as well, I always felt confident in sending my clients his direction. Many of them reported back that they had a great experience with Micah and appreciated the reference.

Fast-Forward 4 years. My partner Dustin and I, having gained a wealth of knowledge and recognizing a huge opportunity in the marketplace, ventured out to actually implement everything we had learned. We left Infusionsoft and formed our own company: Marketing Mavens.

Not too long into building websites and pimped out Infusionsoft marketing funnels, we had a client ask us if we could help him turn WordPress into a membership portal that could grant access to hidden content for paying members.

We did our research and though there were a few solutions out there, we decided to go with what Micah (Infusion Alliance at that time) had developed for a few main reasons:

1) We knew Micah and the quality of work he produced
2) Our review showed that his functionality seemed to outshine the other solutions
3) He marketed the solution with an “unlimited domains” usage

We were really stoked at the idea of being able to offer this value-add to our existing website services for future clients. What we didn’t see anywhere on the site – but have recently found out from Micah himself, is that there was a provision on the licensing…it was for only 1 infusionsoft application.

That 3 word clause meant we weren’t legally/ethically/morally allowed to distribute the plugin – though we had done so, unaware of the above restriction. Fortunately, Micah contacted us directly and after email communication and talking over the phone, everything was smoothed out.

Words can’t express how much I appreciate his understanding and giving us the opportunity to share what really happened. I am grateful for his “big picture” view in resolving this misunderstanding.

Though there have been some harsh accusations hefted at our company on blogs and forums, I can completely understand the reasoning behind it. I haven’t had the opportunity to ever speak with Bob Keen personally, but I can tell that he is a very passionate entrepreneur – and I admire the loyalty he has towards his partner.

There is no doubt that being “passionate,” “loyal,” “competitive,” and “quick to action,” can make a small business ultra-successful. Moldingsoft possesses such traits.

We bear no hard feelings – and from what Micah tells me, nor does Moldingsoft. Now that this is behind us, there are opportunities being presented immediately to work together to help Infusionsoft users truly fulfill Infusionsoft’s purpose of “liberating and empowering entrepreneurs so they can enjoy doing business, wow their customers, and better serve their families and communities.”

Moving forward, we highly endorse InfusionWP as THE solution for creating Infusionsoft / WordPress membership sites. We’ll be working with Micah over the next few weeks to become expert service providers when it comes to InfusionWP configuration and integration.

I wanted to close by saying thanks to those of you who sent kind words and encouragement over the last few days. We have been very fortunate in building meaningful friendships with some pretty cool entrepreneurs. Please let us know if there is anything we can do to help you out.

Best,

Jarrod Morris